From Strategy to Standout Creative.

Discover how to use Claude as a strategic and creative marketing partner, going beyond basic AI prompting to deliver smarter, more effective marketing.

In this hands-on workshop, Natalie Porter, Founder of PlanIt, demonstrates how to use Claude to develop campaign strategies, plan content, create on-brand visuals with Claude Design and critically evaluate AI-generated work.

Using a fictional Cayman business as a case study, the workshop explores a connected workflow from marketing strategy to finished creative, with practical tips you can apply to your own work.