Discover how to take Claude beyond basic AI prompting and turn it into a powerful strategic and creative partner for your marketing.

In this practical, demonstration-led session, Chartered Marketer and PlanIt Founder Natalie Porter will show how Claude can help marketers work smarter, from developing campaign strategies and content plans to creating compelling marketing copy and branded visual assets.

You'll learn how to set up Claude with your brand's context, build more effective marketing workflows and use Claude Design to transform a creative brief into polished, on-brand marketing materials.

Through live demonstrations and real-world marketing scenarios, you'll see how to move from strategy to execution more efficiently, without compromising creativity, authenticity or professional judgement.

Ideal for: Marketing professionals, business owners and anyone looking to get more from Claude, whether you're just getting started or already using AI in your day-to-day work.