From Goals to Growth: Building Your 2027 Marketing Plan

Don’t wait until January to start planning for 2027.

Join us for a practical, hands-on marketing workshop designed to help business owners and marketers build the foundations of a clear, focused and actionable marketing plan for the year ahead.

Using the proven SOSTAC® planning framework, we’ll guide you through the key elements of an effective marketing plan, from understanding where you are now and setting meaningful objectives, to choosing the right strategies, tactics and measures for success. You’ll leave with practical tools, templates and takeaways to help you turn your goals into action and start 2027 with a plan.

Meet your instructor

NATALIE PORTER

Natalie Porter is the Founder and Chief Marketing Officer of PlanIt, with more than 15 years of experience helping businesses turn ambitious goals into practical marketing strategies that deliver measurable results.

A Chartered Marketer and CIMPA Marketer of the Year, Natalie has led marketing across tourism, hospitality, retail, consumer brands and professional services.

She is a former CIMPA Chair, has taught Integrated Marketing Communications at the University College of the Cayman Islands, and is passionate about helping businesses approach marketing with greater clarity, purpose and strategic direction.

What We’ll Cover

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Reviewing your current marketing position
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Setting clear objectives and outcomes
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Defining your strategy and priorities
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Choosing the right marketing tactics
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Building an actionable 2027 roadmap
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Measuring performance and success